When the leadership team at Altada, an AI powerhouse and official IBM partner, reached out to us, they had one clear goal: create a pitch deck that could do the heavy lifting in investor meetings.
They didn’t want filler. They didn’t want buzzwords. They wanted clarity. Authority. And design that matched their position in the enterprise AI space.
They got exactly that—and more.
Who Is Altada? And Why Did They Need a Deck That Mattered?
Altada was founded in Ireland in 2017 by a team of AI architects, data scientists, and machine learning engineers. They’re not dabbling in tech—they’re deep in it. Their core focus? Delivering operational AI solutions to enterprise clients in healthcare and financial services.
Their tech isn’t conceptual. It’s in production. Their AI platform, “Aldexter,” is already being used by hedge funds, banks, and healthcare companies to:
- Cut down manual processes
- Predict regulatory risks
- Automate client communications
- Optimize resource allocation
This wasn’t a startup looking for its first customer. They had real traction, global partnerships, and IP worth protecting. But what they didn’t have—yet—was a pitch deck that told that story with the same precision they apply to their algorithms.
The Ask: Simplify the Tech, Keep the Authority
Altada’s internal team had all the raw content: use cases, platform features, financials, market sizing, and milestones. But the story was buried under too much technical detail. There were long blocks of text, industry jargon, and visuals that didn’t guide the reader’s focus.
They needed a pitch deck that could:
- Make their AI platform understandable without dumbing it down
- Highlight investor-relevant numbers and traction early
- Keep the tone confident but not cocky
- Be modular enough to work for both live presentations and email outreach
We jumped in to bridge the gap between technical accuracy and strategic storytelling.
The Process: What We Did, Slide by Slide
This project wasn’t just about design—it was about making smart decisions on what to say, when to say it, and how to say it visually.
Here’s a look at how we approached the deck:
1. Reframing the Opening
The original opener focused heavily on AI terminology. We shifted the focus toward Altada’s mission and traction, introducing them as an enterprise-ready AI company solving real business problems—not just building “cool” tech.
We used plain language up front to hook both tech-savvy investors and those more focused on outcomes and ROI.
2. Clarifying the Problem
Altada’s problem statement was strong but buried in paragraphs. We turned it into punchy bullets, backed by stats:
- Enterprises are drowning in data but can’t extract insights
- Operational AI is a must-have—not a nice-to-have
- Traditional analytics isn’t enough anymore
- Inefficiencies are costing organizations millions
We added a visual that mapped the business consequences clearly—wasted time, regulatory penalties, ballooning costs.
3. Making the Solution Tangible
Altada’s platform is powerful—but like most AI solutions, it’s easy to get lost in the weeds.
We broke it down into digestible blocks:
- What it does (classify, categorize, redact, predict)
- How it works (AI APIs, deep learning, NLP, constraint computing)
- Where it’s used (document automation, resource planning, risk analysis)
We also added an architecture diagram—but with thoughtful design that guided the eye instead of overwhelming it.
4. Showcasing the Team
Investors invest in people. Altada’s leadership includes industry heavyweights like CEO Allan Beechinor and AI advisor Prof. Barry O’Sullivan.
We designed a clean, slide introducing the team—with short, sharp bios that highlight credibility without turning into resumes.
5. Painting the Market Opportunity
We avoided the usual “market size is big, so give us money” approach. Instead, we connected the dots:
- Why this market is growing fast (32.9% CAGR for operational AI)
- Why enterprises struggle with implementation
- How Altada is positioned to solve those exact pain points
We turned dense market data into digestible charts that visually back up the narrative.
6. Establishing a Competitive Edge
Altada isn’t the only AI company on the block. So we added a clean, side-by-side comparison showing what they offer vs. others:
- Broad model training vs. narrow ML solutions
- Privacy-first architecture baked into the core
- Containerized APIs for faster deployment
- Integration support for complex enterprise stacks
We built a clear case for why Altada can deliver where others fail.
7. Highlighting Milestones
This slide mattered. Investors want to know you can ship.
We highlighted:
- Strategic partnerships with names like Health Catalyst
- Multiple COVID-19 response projects (NJ, Ireland)
- Work with top-tier financial institutions
- Revenue from licensing and consulting deals
We made sure every point tied back to traction, not theory.
8. Explaining the Business Model
We showed how Altada scales:
- Start with a high-impact use case
- Train the model on client data
- License the AI container for recurring revenue
- Use the same framework with new clients, faster
This flywheel strategy was illustrated with clean, sequential graphics that made the model feel achievable—and repeatable.
9. Clarifying the Ask
Their investment ask was €750,000 Series A Preferred. We designed a crisp slide outlining:
- What the funds would go toward (hiring, sales, legal, IP)
- How it supports revenue growth and product maturity
- Timeline for use of proceeds
We kept it short. The goal wasn’t to answer every question but to prompt the next meeting.
The Outcome: What Altada Said
Altada’s team was thrilled with the final result. They described the new pitch deck as:
“The best summary of what we do we’ve ever seen.”
They’ve used it in meetings with enterprise clients, distribution partners, and investors—and are seeing stronger engagement. The deck helped them land high-level conversations that previously stalled at the intro stage.
Why This Project Stood Out
There’s a reason this one makes our portfolio.
It forced us to find the balance between technical complexity and investor clarity. Between AI jargon and startup storytelling. It’s a great example of how strong design and sharp thinking can give a company like Altada the confidence to walk into any investor meeting and lead the room.
This wasn't about pretty slides. It was about closing the gap between what they knew internally and what the market needed to see.
And we nailed it.
Thinking About Your Own Pitch Deck?
If you’re:
- Sitting on a powerful product that’s hard to explain
- Struggling to show how you're different from everyone else
- Tired of bland, template-style decks that don’t spark investor interest
Then maybe it’s time we talk.
Because the right pitch deck won’t just tell your story—it will change how people see your company.
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